Tech Results

AWS vs Azure vs Google Cloud

AWS vs Azure vs Google Cloud: A Quick Comparison

What is a Cloud Service Provider?

A cloud service provider (CSP) is a 3rd party company that offers businesses and individuals on-demand cloud computing services such as Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (Paas) and Software-as-a-Service (SaaS) usually in a pay-as-you-go subscription model.

They are also categorised by whether they deliver public cloud, private cloud and hybrid cloud services. 

Key Benefits of using a Cloud Service Provider

  1. Zero or low upfront investment: Since most of the services offered are subscription-based which enables businesses to pay for resources that they use. 
  2. Scalability and flexibility: It allows businesses to easily scale up or down on-demand depending upon their business needs. Hence offers great flexibility. 
  3. Low maintenance costs: Since cloud service providers take care of all software / hardware updates, security patches, day-to-day maintenance tasks etc that are required to manage and streamline your IT operations, it allows businesses to lower their IT overhead and focus more on their business.
  4. Advanced security: They have an in-house team of top notch security experts with advanced security solutions and processes in place which strengthen the security posture.
  5. Faster time to market: It allows businesses to faster roll-out their applications, test new ideas, create new apps without worrying about hardware procurement or limitations.
  6. Prevent data loss: Cloud providers offer the most advanced and robust data backup and disaster recovery features to protect against data loss due to hardware failures, software glitches, natural disasters, and other unexpected events. 
  7. Competitive advantage: Since businesses get access to latest software and technologies at an affordable pricing helps them to improve operational efficiency, offer best customer service and strengthen their business processes to increase bottom line and gain a competitive edge.

Most Common Challenges of using a Cloud Service Provider

Below are some of the most common challenges of using a Cloud Service Provider:

  1. Cloud performance is key for the success of any business. If the CSP fails to live up to their SLA in terms of uptime, fixing technical issues, maintenance etc then businesses can lose customers, incur high losses and have negative impact on brand value.
  2. Data security and privacy remains a key concern of using a CSP as it’s getting compromised more often and frequently due to known reasons. At times, cloud service providers have failed in ensuring infrastructure security and compliance. This has created a lack of trust between the users and customers. 
  3. There are many instances where CSP found it challenging to implement and manage complex multi-cloud environments.
  4. Due to the global economic crisis, cloud costs are rising making it difficult to optimise or control them.
  5. Cloud data migration to the latest platforms and services offered by CSPs can be more challenging and expensive than anticipated.

Top 3 Cloud Platforms: An Overview

Some of the most popular cloud platforms are Microsoft Azure, Amazon Web Services (AWS), Google Cloud Platform (GCP), Oracle Cloud, VMWare Cloud, DigitalOcean, Rackspace etc.

However the top 3 cloud platforms with the largest market share globally (~65%) are Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP).

Amazon Web Services (AWS) vs Microsoft Azure vs Google Cloud Platform (GCP) Comparison









Global Market Share





Seattle, Washington, United States

Redmond, Washington, United States

Mountain View, California, United States

Geographical Regions


140 (Countries)


Availability Zones




Revenues (FY 22)




Biggest Customers

Netflix, AirBnB, Apple, Facebook, Tesla, Uber, McDonalds, Disney

Intel, 3M, Verizon, Polycom, Dell, Xerox, Coca-cola,  HSBC, HP, FedEx

PayPal, UPS, Bloomberg, Procter & Gamble, Dominos, Twitter, Forbes, Spotify, The Home Depot

Pricing Model


Free Plan

Yes (with limited resources)

Yes (with limited resources)

Yes (with limited resources)

Pay As You Go

Starts at $0.005 / hr

Starts at $0.008 / hr

Starts at $0.0107 / hr

Key Features

  • Compute
  • Database and storage solutions
  • Machine learning and predictive analytics
  • Business productivity tools
  • Cloud app integration
  • Developer and management tools
  • Game and app development platform
  • Blockchain technologies
  • Big data and predictive analytics
  • Predictive analytics
  • IoT integration
  • DevOps features
  • Cloud app development
  • Productivity and workload management tools
  • Data storage and management
  • AI and machine learning engines
  • Business analytics

Key Strengths

  • Flexible deployment options and services
  • Constantly adds new features and services 
  • Offer several compliance certifications
  • Easily integrates with MS tools and services
  • Supports hybrid cloud better
  • Strong data analytics and storage
  • Easy and quick to build and deploy data-intensive applications and solutions


  • High learning curve
  • Need technical knowledge and expertise
  • Too many services and features makes it complex
  • Higher downtime
  • Poor customer support
  • Lesser features and services
  • Difficult to migrate from one platform to another

When to Choose

  • Best in Cloud Computing 
  • Need a wide range of services and tools for maximum reach
  • Best in Hybrid Cloud
  • Using Windows with MS applications 
  • Best in App Development
  • For web oriented startups keen in ML